Influencers help Biden 2020 get out the vote

Although Biden garnered a high volume of social conversation, our research showed “Biden stands for” accounted for only <1% of discussion. To inspire voters, we needed to increase awareness of Biden’s platform and connect with them on key issues.

Anxious about casting in-person ballots during a pandemic and skeptical about alternative voting methods amidst rampant allegations of election fraud, people needed accurate information from trustworthy voices.

We had to educate voters and instill confidence in their choice of voting method.

Through social listening, media analysis, and secondary research, we learned why people were hesitant of Biden and gauged awareness of alternative voting methods.

Our robust demographic and psychographic research helped us build and vet an extensive influencer list, with a particular focus on voices who would resonate with young, Black and Latino/Latina voters.

We compared attributes like voting history, social audiences, message resonance, and any red flags against key issues to further hone our outreach strategy.

We provided facts that were easy to understand and broadened discussions about alternative voting methods so people could feel safe and confident with their choice. Our focus on non-paid influencer activation was supported by sharing customized creative assets and Safe Voting kits that influencers could publish across their social media handles.

We activated an extensive network of A-list influencers who were passionate about the issues at stake to convince their audiences that Biden deserved their vote.