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Our Thinking

Our insatiable curiosity and hunger to understand the world around us is what fuels our mission. We go down cultural rabbit holes to understand how trends form and how people think and behave — all so we can build work that works.

Reports + Deep Dives

Fandoms drive headlines, action, and culture. They sway financial markets, interrupt elections, and elevate social justice movements. Though fan devotion can range in intensity, at its most extreme, they have an incredible impact – and with the power to elevate or destroy a brand seemingly overnight, fandoms aren’t something that marketers can ignore.

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Alt Text is our bi-weekly LinkedIn newsletter. It’s our take on what’s trending on the internet right now and why marketers should care.