Our insatiable curiosity and hunger to understand the world around us is what fuels our mission. We go down cultural rabbit holes to understand how trends form and how people think and behave — all so we can build work that works.
Reports + Deep Dives
Fandoms drive headlines, action, and culture. They sway financial markets, interrupt elections, and elevate social justice movements. Though fan devotion can range in intensity, at its most extreme, they have an incredible impact – and with the power to elevate or destroy a brand seemingly overnight, fandoms aren’t something that marketers can ignore.