Our Thinking

This article was originally published on Just Marketing on December 3rd, 2019 According to the World Economic Forum, the entire digital universe is expected to reach 44 zettabytes by 2020. That’s 40 times more bytes than there are stars in the observable universe. But recent research by Campaign Monitor found that 81% of marketers think the implementation of data-driven marketing is somewhat to extremely complicated. And 42% say they can only run basic performance reports. Data-driven marketing, or the use of data to inform strategic marketing decisions, can seem a daunting task. We’re faced with...

How many tabs are open on your browser right now? At Methods+Mastery we believe in setting aside specific time to say “yes” to difficult tasks that require everything you have cognitively....

Women’s History Month might be over, but Methods+Mastery celebrates strong, smart women year round. At Methods+Mastery, over half of our team is comprised of women. This isn’t out of the ordinary given that PR is generally seen as a female-dominated profession. However, I was pleasantly surprised to learn that 58% of our junior staff are female and 60% of our leadership positions are held by women. Underrepresentation of women in the workplace is still a major challenge. Since 2015, an annual study of corporate America found that there has been almost...

We’ve all been there. Paralysis by analysis. TFW you have all the data you can dream of at your fingertips, but there’s no way to gain any insight or form a strategy from it. ...