08 Dec Storytelling in 2020: What I learned at Web Summit
BY: CHARLOTTE NICHOLDS Last week I tuned into Web Summit’s virtual event to hear from a mix of world leaders, entrepreneurs, executives, investors, sports stars, musicians, and actors on how they overcame the challenges of 2020, lessons learned, and what they’ll be striving for 2021. As an editorial strategist at M+M, I focused my attention on hearing how brands have been evolving their approach to storytelling this year - particularly across their digital channels - and how they’re increasingly using it as a strategy to connect with their customers. Here are some...