Our Thinking

by: Julia Schroeder Back to the drawing board. That’s where many brands have headed as a result of COVID-19. With a rapidly evolving global health pandemic that impacts nearly every part of day-to-day “normalcy,” brands have been forced to throw out their crisis playbooks and grapple with what they can do to shift both short and long term business strategies. And for good reason. There are few blueprints that show how the pandemic will impact consumer mindsets and behaviors long-term — but we do know that consumers are acting differently now than they...

We love it when clients like YouTube and IBM bring us complex, hairy challenges. It pushes us to create groundbreaking approaches and stretches our small, but mighty team. Yesterday, we attended the virtual 2020 AMEC Awards and brought home five wins. Check out the work from our award-winning teammates: Methods+Mastery & YouTube – Bringing Coachella to the World WINNER: Best use of measurement for a single event or campaign - SILVER You’re nine years into one of the world’s biggest livestream partnerships. The second year of your backstage artist lounge. The first year...

Methods+Mastery stands in solidarity with Black Lives Matter. The killing of George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks and countless Black and Brown people before them, is unjust and inhumane. The continued systemic racism that Black and Brown people face, both in the US and globally, must be dismantled.  And we all have a part to play in dismantling it. Over the past weeks, our team has grieved together, learned together and collectively, we have all been galvanized and moved to do better, to do more. Improving diversity, ensuring equity and...

This article was originally published on Just Marketing on December 3rd, 2019 According to the World Economic Forum, the entire digital universe is expected to reach 44 zettabytes by 2020. That’s 40 times more bytes than there are stars in the observable universe. But recent research by Campaign Monitor found that 81% of marketers think the implementation of data-driven marketing is somewhat to extremely complicated. And 42% say they can only run basic performance reports. Data-driven marketing, or the use of data to inform strategic marketing decisions, can seem a daunting task. We’re faced with...

How many tabs are open on your browser right now? At Methods+Mastery we believe in setting aside specific time to say “yes” to difficult tasks that require everything you have cognitively....

Women’s History Month might be over, but Methods+Mastery celebrates strong, smart women year round. At Methods+Mastery, over half of our team is comprised of women. This isn’t out of the ordinary given that PR is generally seen as a female-dominated profession. However, I was pleasantly surprised to learn that 58% of our junior staff are female and 60% of our leadership positions are held by women. Underrepresentation of women in the workplace is still a major challenge. Since 2015, an annual study of corporate America found that there has been almost...

We’ve all been there. Paralysis by analysis. TFW you have all the data you can dream of at your fingertips, but there’s no way to gain any insight or form a strategy from it. ...

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