Author: Methods+Mastery
10 Jun We still have work to do: progress on our DE&I commitments
We believe that one of our key differentiators is not what we do, but how we do it. We aim to inform the right business strategies with intelligence built on true, unfiltered, human perception across the globe. This June, we reach a critical milestone for our agency, and we are living and working in a time where the mandate is clear—the world of business must adapt or get left behind. The past year changed what performativity versus real inclusion look like, and expectations of brands, from both consumers and employees, have...
24 Feb M+M celebrates heritage and culture during Black History Month
BY: BREANA BACON AND MIKA BILLINS Every month is Black History Month. Why? Because Black people don’t just make history, they are history. From the invention of the three-light traffic signal to the creation of peanut butter, Black lives and Black culture permeate our society. When we celebrate Black History Month, we’re acknowledging the world-changing impact Black people have on the past, present and future. Last month, in addition to honoring the life and legacy of Dr. Martin Luther King, Jr., more moments in Black history were solidified. Rev. Raphael Warnock became the first...
08 Dec Storytelling in 2020: What I learned at Web Summit
BY: CHARLOTTE NICHOLDS Last week I tuned into Web Summit’s virtual event to hear from a mix of world leaders, entrepreneurs, executives, investors, sports stars, musicians, and actors on how they overcame the challenges of 2020, lessons learned, and what they’ll be striving for 2021. As an editorial strategist at M+M, I focused my attention on hearing how brands have been evolving their approach to storytelling this year - particularly across their digital channels - and how they’re increasingly using it as a strategy to connect with their customers. Here are some...
24 Aug Pandemic psychology: How social data can help financial marketers understand changing consumer mindsets
BY: ZACK MIRSBERGER As medical professionals race to find a cure for COVID-19, Americans are facing a new crisis: the immediate threat to their finances. The pandemic is causing nearly 9 in 10 Americans financial stress as businesses continue to shut up shop and reduce costs across the board. It’s clear that customers need their banks to support them now more than ever. So, how can financial marketers better understand the mindset of their customers and deliver messaging, products and services that meet their needs during this challenging time? The answer lies in...
21 Jul The Role of Social Data in a Global Health Pandemic
by: Julia Schroeder Back to the drawing board. That’s where many brands have headed as a result of COVID-19. With a rapidly evolving global health pandemic that impacts nearly every part of day-to-day “normalcy,” brands have been forced to throw out their crisis playbooks and grapple with what they can do to shift both short and long term business strategies. And for good reason. There are few blueprints that show how the pandemic will impact consumer mindsets and behaviors long-term — but we do know that consumers are acting differently now than they...
09 Jul 2020 AMEC Awards: And the winner is…
We love it when clients like YouTube and IBM bring us complex, hairy challenges. It pushes us to create groundbreaking approaches and stretches our small, but mighty team. Yesterday, we attended the virtual 2020 AMEC Awards and brought home five wins. Check out the work from our award-winning teammates: Methods+Mastery & YouTube – Bringing Coachella to the World WINNER: Best use of measurement for a single event or campaign - SILVER You’re nine years into one of the world’s biggest livestream partnerships. The second year of your backstage artist lounge. The first year...
18 Jun We have work to do: our commitments to racial equality
Methods+Mastery stands in solidarity with Black Lives Matter. The killing of George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks and countless Black and Brown people before them, is unjust and inhumane. The continued systemic racism that Black and Brown people face, both in the US and globally, must be dismantled. And we all have a part to play in dismantling it. Over the past weeks, our team has grieved together, learned together and collectively, we have all been galvanized and moved to do better, to do more. Improving diversity, ensuring equity and...
20 Dec How to improve the use of data in your marketing
This article was originally published on Just Marketing on December 3rd, 2019 According to the World Economic Forum, the entire digital universe is expected to reach 44 zettabytes by 2020. That’s 40 times more bytes than there are stars in the observable universe. But recent research by Campaign Monitor found that 81% of marketers think the implementation of data-driven marketing is somewhat to extremely complicated. And 42% say they can only run basic performance reports. Data-driven marketing, or the use of data to inform strategic marketing decisions, can seem a daunting task. We’re faced with...
09 Mar The Representation Game
Women’s History Month might be over, but Methods+Mastery celebrates strong, smart women year round. At Methods+Mastery, over half of our team is comprised of women. This isn’t out of the ordinary given that PR is generally seen as a female-dominated profession. However, I was pleasantly surprised to learn that 58% of our junior staff are female and 60% of our leadership positions are held by women. Underrepresentation of women in the workplace is still a major challenge. Since 2015, an annual study of corporate America found that there has been almost...