Author: Methods+Mastery

Methods+Mastery stands in solidarity with Black Lives Matter. The killing of George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks and countless Black and Brown people before them, is unjust and inhumane. The continued systemic racism that Black and Brown people face, both in the US and globally, must be dismantled.  And we all have a part to play in dismantling it. Over the past weeks, our team has grieved together, learned together and collectively, we have all been galvanized and moved to do better, to do more. Improving diversity, ensuring equity and...

This article was originally published on Just Marketing on December 3rd, 2019 According to the World Economic Forum, the entire digital universe is expected to reach 44 zettabytes by 2020. That’s 40 times more bytes than there are stars in the observable universe. But recent research by Campaign Monitor found that 81% of marketers think the implementation of data-driven marketing is somewhat to extremely complicated. And 42% say they can only run basic performance reports. Data-driven marketing, or the use of data to inform strategic marketing decisions, can seem a daunting task. We’re faced with...

Women’s History Month might be over, but Methods+Mastery celebrates strong, smart women year round. At Methods+Mastery, over half of our team is comprised of women. This isn’t out of the ordinary given that PR is generally seen as a female-dominated profession. However, I was pleasantly surprised to learn that 58% of our junior staff are female and 60% of our leadership positions are held by women. Underrepresentation of women in the workplace is still a major challenge. Since 2015, an annual study of corporate America found that there has been almost...

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